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Positioning: A powerful marketing concept (with some limitations)
A few years ago, I picked up Positioning, by Al Ries (with Jack Trout). It’s a quick read, and an old book (it was written in the 1980s, and based on a series of articles for Advertising Age that date...
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Startup publishing and managing early growth
At a certain point in the lives of most product-oriented ventures, founders confront a slew of growth-related issues. In this post, I am going to talk about growth in the context of startup publishing,...
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Releasing the second edition of my Dropbox guide
A few months ago, the second edition of Dropbox In 30 Minutes was published. It’s one of our most popular guides in the In 30 Minutes series. In fact, some people mistakenly confuse it with Dropbox For...
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Amazon Marketing Services has a metrics problem
Over on the Lean Media blog, I’ve written a post titled Why you can’t trust ACoS metrics in AMS (and two alternatives). AMS is Amazon Marketing Services, the powerful self-serve advertising platform...
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Tips for publishers as coronavirus hammers bookstores, libraries, and Amazon
It’s too early to tell the health impact of coronavirus/COVID-19, but the economic impact has already devastated countless small businesses and the people they employ. The book industry, already in...
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